MediaPost | Media News
In the first week of the Writers Guild of America strike, I offered a solution that has been gaining momentum over the past two weeks. "It's time to think out of the box in more ways than one," I wrote on Nov. 9. So here's the solution. Let the advertisers step up and agree to pay a tax on all network television ad expenditures for the next three years, beginning in September 2008, to fund a pool for distribution to writers, actors, directors and related unions. This pool of funds will provide compensation for the writers', directors' and actors' contributions to the digital rights expansion producers need and want, without requiring long -term economic valuation of the new-media marketplace.