MediaPost | Online Media News
At the turn of the century the insurance industry was presented with new technology that would allow their agents and brokers to condense claims processing and other paperwork from the typical 90-120 days to just -- amazingly -- a few hours, potentially saving these companies millions of dollars. But the typical sales cycle for a technology company to sell in their innovation was about 18 months, and in some cases this extended timetable occurred even without any competitors in the picture. I fear we are seeing the same type of scenario in the online advertising world, especially as it relates to the use of video.