Business news for Mon, 24 Dec 2007 & with words president+technology. 2 news.

SHANDA Interactive Entertainment, Intel Corp and Sichuan Changhong Electric have established an alliance to develop the market of online games on Web-linked TVs, the three sides said yesterday in Shanghai. The companies launched an online table tennis game, available both on computer and TV platforms, to catch the sport game booms ahead of the Beijing Olympic Games next year. According to the agreements, Shanda will provide content including games, Intel will provide related chip and chipset technology, while Changhong - China's second biggest TV maker - will produce TVs with Internet access and built-in hard disk storage, the companies said. "Shanda is proud to become content provider and the three sides will jointly promote the games including the new table tennis game X-Up," said Tom Zhang, Shanda's senior vice president. The project has similarities to Shanda's previous EZ-Center plan, which allowed users to access Internet and games on TV with a

[Technology] The technique aims to target consumers more closely depending on demographics and time of day. "The products that Kmart might want to sell to parents rushing out the door in the morning will not be the same as those in the afternoon that target kids," says Tara Walpert, Visible World president.