Business news for Mon, 24 Dec 2007 & with words online+watch. 2 news.

According to the recent release of The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, 55% of connected consumers who watch TV watch some type of video on devices other than their TV sets, including their computers, mobile phones and digital media players (e.g., iPod). Not surprisingly, video-watching on these alternative devices is more popular among younger consumers (66%) than older ones (36%).

Consumers are 47% more engaged in ads that run with television programs that they view online than those watched on a TV set, according to new Simmons cross-media research.