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Business news for Mon, 24 Dec 2007 & with words ads+online. 1 news.

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12:50 Online Media Daily: Consumers Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds

MediaPost | Online Media News

Consumers are 47% more engaged in ads that run with television programs that they view online than those watched on a TV set, according to new Simmons cross-media research.