MediaPost | Media News
As ESPN the Magazine celebrates its 10th anniversary, ESPN is set to expand its youth-publishing operations with the purchase of SchoolSports Inc., which publishes Rise and Girl, both targeting high-school-age athletes. The terms of the deal, which also included the Rise Web site, Risemag.com and its high-school basketball event business, were not disclosed.
MediaPost | Online Media News
The fact is that for all of the intense research surrounding car purchasing, we never really know where in the "purchase funnel" a consumer is when they hit a car site. They may be just as receptive to sealing the deal on that new Ford Focus when consulting an online recipe. And with auto car inventory in such tight supply, advertisers and ad networks are looking for new places to grab in-market consumers. The vertical ad network Jumpstart is rolling out its BehaviorPATH product that tags and segments the 8 million unique users that come to its collection of auto sites (including CarandDriver.com, Vehix, and CarSoup) and now serves them behaviorally targeted ads on non-auto content they encounter elsewhere.
This is Money | News - thisismoney.co.uk
Software giant Microsoft has seen off competition from bitter rival Google to purchase a 1.6% stake in popular social networking site Facebook, valuing it at £7.5bn
MarketWatch.com - MarketPulse
SAN FRANCISCO (MarketWatch) -- Basic Energy Services Inc. said late Thursday it has closed the purchase of substantially all of the operating assets of Steve Carter Inc. and Hughes Services Inc. for $20 million in cash. The assets include 22 fluid services trucks, four disposal wells, and other equipment and inventory, said the Midland, Texas-based well site services provider in a statement. The deal is expected to immediately add to Basic Energy's financial performance.