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Written document can focus efforts Like many other small entrepreneurs, you may not have the budget to hire an advertising or marketing firm to promote your business.

St. Louis-based advertising firm Drive Agency Inc. has won an $800,000 account from the Strategic Tourism Development and Marketing Partnership for Northern Ontario in Canada.

Customer Acquisition Network announced that it has acquired Options Media Group (and parent company Options Newsletter), adding e-mail marketing solutions to its roster of performance-based Web advertising services.

Carrollton Bank has filed a complaint in Baltimore City Circuit Court, seeking money from defunct advertising firm Eisner Communications Inc.

Google won FTC approval Thursday to proceed with its proposed $3.1 billion acquisition of DoubleClick, although the agency acknowledged concerns about the impact that combining two online advertising giants could have on consumer privacy.

AN advertising company under Shanghai's major media group has doubled its registered capital to 100 million yuan (US$13.5 million) to better serve newspapers in the Wenhui-Xinmin United Press Group, Shanghai Daily's parent company. Xinmin Media Advertising Co Ltd, the business arm of Xinmin Evening News, aims to boost sales and its share in Shanghai's media advertising market. The Wenhui-Xinmin group owns 18 publications and a publishing house, including Shanghai Daily, Xinmin Evening News, Wenhui Daily and Oriental Morning Post. The group's sales surged 34.14 percent last year on an annual basis and its assets totaled 4.6 billion yuan. Xinmin Evening News is one of the most popular newspapers in the country, with a daily circulation of more than one million copies. It is listed among the top 50 newspaper by the World Association of Newspapers. Meanwhile, Shanghai Daily, the premier English-language newspaper in east China, will manage its ad sales from within the newspaper

A new report from Borrell Associates, a consulting and analysis firm which studies the newspaper business, shows local newspapers losing local ad revenue to online-only competitors on the Web, despite attempts to build their audience and offer more sophisticated advertising programs.

US regulators approve Google's $3.1bn takeover of online advertising firm Doubleclick.

Lana Calloway, president of Exhibit Resources, a full-service exhibit design agency, has announced that the firm will co-sponsor the 2008 ADDY Awards ceremony for the Ad Club of the Triangle, the local chapter of the American Advertising Federation (AAF).

Interactive marketing and technology consultancy Ascentium Corp. yesterday announced that it has acquired advertising agency miller.whiterunkle, for an undisclosed amount. The deal deepens Ascentium's creative, interactive marketing and advertising services and further expands its national presence, said the firm's president.

AOL is scaling back its philanthropic contributions in the Washington region as it reinvents itself as a global Internet advertising firm.

A long simmering battle between TV and the Internet for dominance of the interactive advertising marketplace is coming to a head, and an important player on the TV side just got an important vote of confidence - not to mention a nice cash infusion - from Madison Avenue's biggest buyer of media. GroupM, the unit of WPP Group that oversees media shops like MindShare, Mediaedge:cia, MediaCom, Maxus, has taken a significant equity stake in Invidi Technologies Corp., one of the leading firms trying to develop an addressable advertising infrastructure for the television business. Precise terms of GroupM's investment were not disclosed, but the Madison Avenue firm was described as the lead investor in the $25 million round of funding, and GroupM CEO Irwin Gotlieb was named a member of Invidi's board of directors. The move comes as an important, but top secret cable industry initiative dubbed "Project Canoe" is poised to announce a technology partner that would create a national infrastructure for buying and selling addressable cable TV advertising on local cable systems that taps the rich consumer return path data stream available in legions of digital set-top devices.

Microsoft acquired U.K. mapping company Multimap as part of a move to offer more targeted advertising and better compete with Google. Terms weren't disclosed.

Overall U.S. ad spending in the major measured media crept up modestly during the third quarter of 2007, reversing a year-to-date recession, but the bump was due largely to a 2007 calendar related phenomenon that added an extra week to the third quarter this year, suggesting the all important fourth-quarter results ultimately will look weak by comparison. Even with a rise in third quarter ad spending, the top economist at ad industry tracking firm TNS Media Intelligence says underlying conditions remain volatile and the advertising marketplace will get weaker before it gets stronger again. Citing underlying problems in the housing market, the sub-prime credit/mortgage marketplace, and infrastructure problems in many top advertising categories, Jon Swallen, senior vice president-research at TNS MI, said "there's still a significant risk for the advertising market going into 2008."

CHINESE advertising firm Focus Media will acquire 100 percent of rival CGEN Digital Media Co Ltd, which is planning to list shares on Nasdaq. The deal will allow Focus to dominate China's in-store television advertising market and turn around declining sales in its network. Focus, China's largest overseas-listed advertising firm, will pay US$168.4 million in cash for CGEN Digital. Both firms are based in Shanghai. The deal, announced late on Monday night, will give the company stronger bargaining power to scale back discounts, industry observers said yesterday. An additional payment of up to US$181.6 million, part in cash and part in Focus's shares, will be offered if CGEN meets certain earnings targets during the next 24 months after the transaction, which is expected to close in the first quarter next year. It is the third time that Focus, which runs TV ad screens in office buildings, cinemas and residential complexes, has acquired rivals or entered a new business just

Local online ad spending will surge 48% in 2008 to $12.6 billion, buoyed by demand for paid search and video advertising, according to a new study. Spending on local search alone is expected to double to $5 billion, while online video will triple to $1.3 billion, predicts local media research firm Borrell Associates.

Advertising and marketing veteran Mark Shapiro and eight others left the Havoc agency in late November and launched a new branding communications firm, The White Space LLC.

Having a commercial score can help a firm build credibility with clients and vendors. Graphic artist and advertising specialist David Kessler had a brainstorm while staring at the white surfaces in his apartment laundry room, waiting for the spin cycle to end.

Having a commercial score can help a firm build credibility with clients and vendors Graphic artist and advertising specialist David Kessler had a brainstorm while staring at the white surfaces in his apartment laundry room, waiting for the spin cycle to end.

SAN FRANCISCO (MarketWatch) -- Facebook Chief Executive Mark Zuckerberg publicly apologized Wednesday for the social-networking firm's controversial new advertising system, which had raised privacy concerns.