Business news with words advertising+deal+purchase. 16 news.

WITH US antitrust clearance for its DoubleClick purchase, Google's focus now turns to European regulators, who are expected to be more critical of the top search engine linking up with a market leader in online advertising. The proposed US$3.1-billion transaction, which is strongly opposed by privacy advocates, cannot be completed without approval from the European Commission, whose review deadline is April 2. The Federal Trade Commission said that the deal would not significantly lessen competition in the online advertising market, rebuffing complaints from Microsoft Corp and AT&T Inc that it would give Google a dominant position. "The FTC's strong support sends a clear message - this acquisition poses no risk to competition and will benefit consumers," Eric Schmidt, Google Inc's chief executive, said. "We hope that the European Commission will soon reach the same conclusion." The European Commission declined to comment on the FTC's decision, spokesman

WASHINGTON–The U.S. Federal Trade Commission has approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not threaten competition in Internet advertising.

The $3.1-billion bid to buy DoubleClick still faces scrutiny by regulators in Europe. In approving Google Inc.'s $3.1-billion purchase of DoubleClick Inc. on Thursday, federal regulators determined that there was plenty of competition in the fast-growing Internet advertising world.

U.S. regulators cleared Google Inc.'s $3.1-billion US purchase of online ad tracker DoubleClick Inc. on Thursday, a key step in the internet search giant's efforts to add display ads to its online advertising business.

U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.

U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector. The transaction still faces substantial antitrust...

Antitrust regulators approved Google’s $3.1 billion purchase of DoubleClick, clearing the way for a formidable combination in the burgeoning online advertising sector. Microsoft and AT&T have lobbied heavily against the deal, but the Federal Trade Commission gave it the go-ahead Thursday. The transaction still faces substantial antitrust scrutiny in Europe, and Google has said that it won’t [...]

U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc., clearing the way for a formidable combination in the burgeoning online advertising sector.

NEW YORK (MarketWatch) - Level 3 Communications Inc. on Wednesday said it will sell the advertising distribution business of Vyvx LLC to DG FastChannel Inc. . Vyvx is a wholly owned subsidiary of Level 3. Under the terms of the deal, Level 3 will receive $129 million payable in cash. The purchase price is subject to customary working capital and certain other post-closing adjustments. The sale is subject to regulatory approvals as well as certain other customary closing conditions, and is expected to close in the first quarter of 2008. Level 3 will retain ownership of Vyvx and its core broadcast business including all of the Vyvx Services Broadcast Business' content distribution capabilities.

[Technology] "The tags can help drive sales for NBC Universal and their clients," says Davina Kent, TiVo's VP of advertising sales. "Bundling the tags with a traditional TV spot buys makes it easier for the advertiser to purchase advertising."

PARIS, Nov. 13 — European regulators refused Tuesday to approve Google's $3.1 billion purchase of the Internet advertising company DoubleClick. They ordered a review of the deal amid opposition from rivals, publishers and consumer groups.

Antitrust experts predict that Google’s purchase of advertising company DoubleClick for $3.1 billion will be approved by regulators despite vehement opposition from competitors Microsoft and Yahoo, Reuters reported. While Google’s rivals argue that the merger poses antitrust and privacy concerns, experts say advertising remains a big market and Internet advertising is wide open for new entrants. [...]

Google Inc. tried to assure senators Thursday that its planned US$3.1 billion purchase of online advertising company DoubleClick Inc. posed no threat to privacy or competition and that consumers would benefit if regulators approved it. But rival Microsoft Corp. countered that the future of the Internet was at stake, arguing that the deal should be stopped before Google could amass andquot;the largest database of user information the world has ever known.andquot;

Global software giant Microsoft has accused search engine Google of attempting to develop an "overwhelmingly dominant pipeline" for online advertising in its proposed $3.1bn (?1.55bn) purchase of DoubleClick.

Senators expressed no outright opposition to Google's $3.1 billion purchase of online advertising firm DoubleClick at a hearing focused on the deal's potential threats to competition and consumer privacy.

Senators expressed no outright opposition to Google's $3.1 billion purchase of online advertising firm DoubleClick at a hearing focused on the deal's potential threats to competition and consumer privacy.