Business news with words ads+online. 60 or more news.

According to both armchair critics and advertising pros, 2007 ranked with the best of times for TV and online video commercials ...

The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.

A new study by Simmons, a unit of Experian Research Services, indicates that people who view TV ads online are way more engaged with those ads (and with the content, too) than when they're viewed on a TV set. As...

Consumers are 47% more engaged in ads that run with television programs that they view online than those watched on a TV set, according to new Simmons cross-media research.

The fact is that for all of the intense research surrounding car purchasing, we never really know where in the "purchase funnel" a consumer is when they hit a car site. They may be just as receptive to sealing the deal on that new Ford Focus when consulting an online recipe. And with auto car inventory in such tight supply, advertisers and ad networks are looking for new places to grab in-market consumers. The vertical ad network Jumpstart is rolling out its BehaviorPATH product that tags and segments the 8 million unique users that come to its collection of auto sites (including CarandDriver.com, Vehix, and CarSoup) and now serves them behaviorally targeted ads on non-auto content they encounter elsewhere.

Microsoft Corp. on Wednesday won the right to deliver advertising on Viacom Inc.'s network of Web sites for the next five years, the latest in a series of deals demonstrating the software titan's willingness to spend heavily to establish itself as a major player in online ads.

WASHINGTON - On the same day they cleared Google Inc.'s purchase of online advertiser DoubleClick, federal regulators said industry needs to be more transparent about how consumers' Web-surfing habits are tracked.

U.S. regulators cleared Google Inc.'s $3.1-billion US purchase of online ad tracker DoubleClick Inc. on Thursday, a key step in the internet search giant's efforts to add display ads to its online advertising business.

Microsoft, Google and Yahoo agreed to pay $31.5 million to resolve claims they helped promote illegal gambling.

[Financial Services] ShareBuilder targets young and first-time investors, the spokesperson says, so ads are also placed on sites like MySpace and Facebook. Other ad placements include the major search engines where ads are triggered when a user searches for key terms such as "online investing."

[Technology] "We have won about 50 deals since acquiring Atlas in the fall, but this is by far the largest," says Yusuf Mehdi, Microsoft's senior vice president/strategic partnerships for the platform and services division, suggesting it may trump the 100-year deal with NBC. "We're also partnered with Fox to power the sports channel."

The software giant is in hot pursuit of Google with a $500-million pact to deliver ads to its partner's websites. Microsoft Corp. won the right to deliver advertising on Viacom Inc.'s network of websites for the next five years Wednesday, the latest in a series of deals demonstrating the software titan's willingness to spend heavily to establish itself as a major player in online ads.

Viacom delivered a further rebuff to Google as it sealed an advertising and content-distribution deal that ties its online fortunes more closely to Microsoft

Two Google enemies, Microsoft and Viacom, have banded together in a deal reportedly worth $500 million. The agreement calls for Microsoft's recently acquired Atlas to serve ads on all Viacom Web sites. Currently, DoubleClick -- which has agreed to be acquired by Google -- serves ads for Viacom, according to the Associated Press.

NEW YORK - The media company that owns MTV, Nickelodeon and Paramount Pictures said Wednesday that it will now advertise online through Microsoft Corp.

Newspaper publishers are scrambling to change the way they sell ads, as Web companies begin to dominate the market for local ads online. But it may be a case of too little, too late.

Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you ...

As the explosion of online social networking grows new marketing opportunities, Advertising.com is capitalizing on the trend -- opening its network of ads to developers of lighthearted software applications used on the sites hundreds of millions of times a day.

Classifieds search engine Oodle will power the free online classifieds section of the Post Web site that formally launches today. The new co-branded marketplace section on nypost.com provides 500,000 New York area listings in the categories of pets, general merchandise, tickets, and services. Post readers can also post their own ads for free.

Microsoft said Monday it will provide online advertising for CNBC's financial news Web site. The software maker said it will be the exclusive third-party seller of contextually driven text ads on the site starting later in December, and display ads beginning in March 2008.